Skills & Competencies for Database Marketing Manager

Database Marketing Manager job profile

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JOB SUMMARY for Database Marketing Manager

Manages a staff of analysts responsible for the maintenance of the organization's marketing database.

JOB RESPONSIBILITIES for Database Marketing Manager

Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns.

Database Marketing Manager SALARY RANGE

BASE 50%
$131,927
TOTAL 50%
$144,420
Job Level
M02
Job Code
SM15000332
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Database Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Database Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Database Marketing Manager

1 Job Family Competencies – Business Intelligence
Proficiency Level -3
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Describes the basic terminologies used in business intelligence and business analytics processes.
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Level 2 Behaviors
(Light Experience)
Assists in preparing insights for business performance by using business intelligence tools.
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Level 3 Behaviors
(Moderate Experience)
Implements the integration of proprietary business intelligence applications within the department.
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Level 4 Behaviors
(Extensive Experience)
Directs the development of a business intelligence platform to report end-user data mining.
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Level 5 Behaviors
(Mastery)
Creates business intelligence reviews and strategies to interpret short-term and long-range forecasts.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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3 Database Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Manager
Proficiency Level - 4
5 Competency for - Database Marketing Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Database Marketing Manager

1 Core Competencies – Predictive Analytics
Proficiency Level -4
Skill definition-Gathering, analyzing, and predicting patterns and structures of historical data and trends to make strategic decisions for better future outcomes.
Level 1 Behaviors
(General Familiarity)
Describes various predictive model types, including decision trees, regression, and neural networks.
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Level 2 Behaviors
(Light Experience)
Assists in creating and validating predictive models.
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Level 3 Behaviors
(Moderate Experience)
Performs complex calculations and meaningful ratios for accurate analytics.
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Level 4 Behaviors
(Extensive Experience)
Directs predictive techniques to increase organizational success and decrease operational failures.
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Level 5 Behaviors
(Mastery)
Champions adoption of new predictive analytics tools to optimize key decisions for our business.
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2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -4
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Contrasts KPI with other performance management tools, such as Balanced Score Card (BSC) and Objectives and Key Results (OKR).
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Level 2 Behaviors
(Light Experience)
Compiles and updates KPI data to show impact on productivity.
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Level 3 Behaviors
(Moderate Experience)
Consolidates internal and external information to define and select applicable KPI.
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Level 4 Behaviors
(Extensive Experience)
Designs and develops KPI metrics and dashboards for various functions and purposes.
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Level 5 Behaviors
(Mastery)
Conducts lectures on KPI best practices at industry conferences.
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3 Database Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Manager
Proficiency Level - 4
5 Competency for - Database Marketing Manager
Proficiency Level - 5

Summary of Database Marketing Manager skills and competencies

There are 0 hard skills for Database Marketing Manager.
10 general skills for Database Marketing Manager, Business Intelligence, A/B Testing, Campaign Management, etc.
8 soft skills for Database Marketing Manager, Predictive Analytics, Key Performance Indicators (KPI), Planning and Organizing, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Manager, he or she needs to be skilled in Predictive Analytics, be skilled in Key Performance Indicators (KPI), and be skilled in Planning and Organizing.

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